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An Open-Ended Question prompts respondents to provide free-form, unrestricted responses, without predefined answer choices. The primary benefit of open-ended questions is their capacity to elicit rich and detailed qualitative information. By allowing respondents to express their thoughts in their own words, open-ended questions provide a more comprehensive understanding of attitudes, opinions, and experiences.

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What Respondents See

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Creating an Open-Ended Question

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Rating Scale response data can be found attached to the question within a campaign’s Question Summary. 1-5 rating scales display a tiny graphic with the average rating and a table breakdown of the responses.

 1-10 rating scales display a bar graph with the average rating and the table breakdown of the responses.