An Open-Ended Question prompts respondents to provide free-form, unrestricted responses, without predefined answer choices. The primary benefit of open-ended questions is their capacity to elicit rich and detailed qualitative information. By allowing respondents to express their thoughts in their own words, open-ended questions provide a more comprehensive understanding of attitudes, opinions, and experiences.
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Analyzing the Response Data
Rating Scale response data can be found attached to the question within a campaign’s Question Summary. 1-5 rating scales display a tiny graphic with the average rating and a table breakdown of the responses.
1-10 rating scales display a bar graph with the average rating and the table breakdown of the responses.
Analyzing open-ended responses can be a more qualitative and nuanced process compared to quantitative data analysis. Remember that the goal of analyzing open-ended responses is to extract meaningful insights that can inform decision-making and drive positive change.
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