Within the Experience Management Platform (XMP), campaigns offer a versatile framework for orchestrating targeted communication strategies through both email and/or SMS channels over designated timeframes. Primarily designed for automation, campaigns streamline the dissemination of information and collection of valuable customer or employee experience feedback. While campaign templates are available to assist creators in initiating their campaigns, users have full customization control over settings, communications, survey questions, and automated workflows. Campaigns can feature surveys or solely focus on communication, and their automation can be facilitated by linking an active ingestion source to predefined conditions, ensuring seamless and efficient campaign execution.
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