Search Rank Score
- Gabrielle Pollack
The Search Rank Score by Experience.com is a comprehensive 850-point rating system designed to evaluate a professional's visibility in online searches. By taking recommended actions and striving for the maximum score, professionals can improve their positioning in search results. Our adaptable algorithm ensures alignment with Google's search-rank priorities, facilitating consistent optimization.
How the Search Rank Score is Calculated
The stacked chart on a professional’s dashboard visually represents a professional’s progress and impact in each category used by our algorithm to calculate the Search Rank Score. Professionals can track their points in each category and receive automated guidance on vital steps to enhance their current rating. By implementing these recommendations, professionals can increase their scores and ascend higher in search results.
Profile
Search engines prioritize NAP Data (Name, Address, Phone Number), emphasizing the need for a complete professional profile to ensure consistency and accuracy.
Basic information, contact details, offerings, personal information, and location data contribute to earning points toward the Search Rank Score.
Reviews and Replies
Positive and recent reviews are pivotal indicators of credibility, which is why they are heavily weighted in the Search Rank Score calculations.
Responding to online reviews strengthens online reputation and engagement, showcasing professionalism and responsiveness.
Connections
Connecting with social platforms and industry apps expands reach and online engagement, contributing to a higher Search Rank Score.
Integration with third-party sites like Google Business Profile and Facebook enhances visibility and aggregates reviews for improved credibility.
Web Analytics
Detailed website analytics offer insights to enhance website SEO ranking, monitoring NAP data, content quality, HTML structure, load time, and mobile optimization.
Aggregate points from these elements form the website analytics score, influencing the Search Rank Score.
Listings
Managing business listings consistency across directories and platforms builds social proof and enhances online presence.
Did you know? The Search Rank algorithm remains flexible and evolves to adapt to changes in search ranking algorithms, ensuring relevance and effectiveness across all search engines!
How to Improve Search Rank Score
To maximize the Search Rank Score and boost positioning in search results, professionals should aim to earn maximum points in each category. Pro Tips offer impactful strategies to earn points efficiently, emphasizing the importance of completing profile information, receiving and responding to reviews, establishing social connections, and maintaining accurate listings.
Play the Search Rank Game
Professionals can play and win the Search Rank Game to leap ahead of their competition in search results and elevate their online presence. By completing tasks and earning points, professionals can significantly enhance their Search Rank Score.
The tasks necessary to gain points and improve their Search Rank Score are represented as stacked cards. Each card outlines an action item, its associated category, and the points to be earned, guiding the professional to complete the task. Professionals can navigate through these cards using the Next button provided on each card, or take action using the blue button.
Clicking on Improve Rank next to Suggested Actions launches the game interface, showcasing all available tasks and actions to be undertaken.
This interactive feature provides a comprehensive view of opportunities for enhancing your Search Rank Score and increasing your visibility online.