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How to Add Services and Categories to Your Profile for Better Search Visibility

How to Add Services and Categories to Your Profile for Better Search Visibility

We’ve made an important update to your Experience.com profile—the same profile that powers your search ranking, aggregates your reviews, and helps you show up where it matters: on Google.

 

We’ve added Categories and Services under your industry to make your profile even more powerful—and even more searchable.

Until now, your profile helped Google know who you are.
Now it helps Google know exactly what you do.

This means:

  • If you offer VA Home Loans but don’t list it? You probably won’t show up in searches for it.

  • If you sell Homeowners Insurance but don’t claim that service? You’re missing potential customers.

This release fixes that.

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Why This Matters

Think of your Experience.com profile like a supercharged business listing. It’s built to signal recency, relevance, and accuracy to search engines.

This update:

  • Gives Google more reasons to show you to the right customer

  • Tells search engines exactly what you do, so you appear in more specific searches

  • Boosts your visibility in our platform AND beyond (think Google Business Profile, “near me” searches, and more)

 

What You Need to Do

Go to your Profile and add up to 10 services or categories that describe what you do best. If you're not listing the services you offer, you’re losing business to the person who is.

 Let’s take a closer look at how to leverage these updates:

1. Setup the Business Vertical

  • An Account Manager can set the Vertical when a new account is created, and this is applied across all users and tiers. 

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2. Add Categories to Your Profile

  • The Account Manager will select and modify multiple service Categories for a user profile upon adding a Business Vertical (at least one is mandatory, up to 10). These Categories can later be adjusted at different levels within the company's structure. 

  • Users should add up to 10 categories. This selection can be made by navigating to ‘Profile’ and selecting from the options.

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To ensure a smooth transition with these new features, we’ve already handled the initial Vertical and Category setup for all existing company accounts. But it’s important that all users add or update their categories.

3. Target Ideal Prospects with Category-Specific Sponsored Results

Sponsored search results are now directly linked to your specific service Categories within your chosen Vertical. This offers you highly targeted advertising opportunities:

  • Pick the zip codes you want to show up in

  • Lock in one of three premium spots per category/zip—first come, first served.

    • Example: A mortgage broker can sponsor Home Equity Loans in 89445 and appear at the top of search results for that service in that area. If you're one of the first three to purchase this sponsorship, you'll secure one of these exclusive positions until your subscription expires.

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Learn more about subscribing to the sponsored results for a zip code

 You're Easier to Find On Our Platform Too

We didn’t just upgrade your profile, we upgraded how clients find you across Experience.com . Here’s how our platform search just got smarter:

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  • Category + Industry Filters: We've added Category filters, Industry filters, and Category tags to profile snippets in search results. This makes it easier for clients to find professionals offering the specific services you provide.

  • Expanded Local Reach: To increase your local footprint, your profile can now be organically discovered by clients within an expanded 10-mile radius around your primary service areas.

  • Smarter Matching: Your profile is now more discoverable in organic search results. So if someone searches for a service you’ve listed, you actually show up. 

  • Sponsored Boost:  If you're investing in category-specific sponsorship, your listing now appears in zip-code level, city/state, and "near me" searches. High intent, high visibility. 

This update empowers you to define your services with greater precision, leading to better visibility for your profile and more qualified leads for your business. It also makes our platform a more efficient and reliable resource for clients seeking your specific professional services.

We're confident this new functionality will make a real difference in how you connect with clients and grow your business on Experience.com!