Insights Module

What is the Insights Dashboard?

The Insights Dashboard is your go-to source for visibility into impressions, visitor actions, Google engagement, and review completion data. Think of it as your visibility command center!

What You Can Do With It:

Highlight top-performing locations: See which of your locations are generating the most interest.
Track your Search Rank Score improvement: Monitor how your online presence is strengthening over time.
Showcase your performance in Search and on Google: Get a clear picture of your visibility across key platforms.
Drive smarter conversations: Use real activity data to inform your business decisions.

Important Features:

Visitor intelligence: Understand impressions, visitor activity, and Google actions.
Top visitor discoveries spotlight: See a preview of your most impactful visitors.
Search Rank activity tracking: Monitor your progress and compare yourself to others.
Review collection sources and completion metrics: Understand how your reviews are being generated and completed.
Location-based visitor tracking: Break down visitor data by geographical area.

What is Traffic Monitor (Discoveries)?

Traffic Monitor (Discoveries) allows you to see who's visiting your sites. It's like Caller ID for digital foot traffic!

What You Can Do With It:

Discover visitor identities: Get insights into who is visiting your monitored sites, including their name, company, and email (when available).
Track up to 70 days of visitor activity: Review historical data to understand trends.
View visitor "business cards" and behavior: See detailed profiles of your identified visitors across all your connected "Monitors."

Important Features:

Add up to 6 active "Monitors": Connect various online properties (like your blog, personal website, or specific landing pages) to track traffic.
Gain 250 visitor discoveries a month: Start identifying visitors and purchase additional credits as needed.
Monitor up to 70 days back: Access a rich history of visitor activity.
Dashboard of performance across all monitors: Get an aggregated view of your traffic.
Visitor Discovery 'business card' layout: Easily review identified visitor details.

How to Access These Powerful Tools

Access to the Insights Dashboard and Traffic Monitor (Discoveries) depends on your user type and account status.

Mandate 1 - Premium Subscription

Individual Professionals:

Insights Dashboard: Requires a PRO subscription, a Search Rank Score (SRS) of 400+, and a connected Google OAuth account.
Traffic Monitor (Discoveries): Requires a PRO subscription plus the Discoveries add-on. You can also experience it during the free 45-day Beta period!

Professionals Within Enterprises:

Insights Dashboard: Requires an Everything+Google subscription and an SRS of 400+.
Traffic Monitor (Discoveries): Requires an Everything+Google subscription. It's also available during the 45-day Beta period!

Enterprise Controls:

Individual Professionals: Can see their data only.
Tier Managers: Can use "View As" to see data by branch.
Account Managers: Can use "View As" across all locations.

Mandate 2 - Search Rank Score (SRS) 400+

The Insights Dashboard is designed to deliver meaningful, actionable data, but only when there's enough activity to analyze. An SRS of 400+ indicates a minimum level of profile setup, listing accuracy, and review activity, ensuring the platform has enough data to produce valuable trends and insights.

Mandate 3 - Google OAuth Connection

Connecting your Google account ensures your data is complete. Without it, your dashboard could be missing key activities like reviews, map clicks, and profile impressions.

Understanding Key Terms

Discovery: Each tracked unique visitor counts as an individual "Discovery." This keeps usage meaningful and measurable.
Monitor: A Monitor is any external site (like a blog or personal website) you connect to track traffic. You can set up to 6.
Pixel: A small snippet of code you install on your website to allow our system to track visitor behavior and return data to the platform. Without the Pixel, your Monitor won't collect data.

The Traffic Monitor (Discoveries) Beta Period

We're launching Traffic Monitor with a 45-day free Beta Period for all users, including claimed professionals, enterprise users, and PRO subscribers. This is your chance to see the full value of the product before it becomes a gated feature.

During the Beta, you'll have full access to Traffic Monitor, including the ability to create Monitors, view visitor data, see business cards, and archive visitors. You'll receive up to 250 Discoveries (unique visitors tracked) or access for 45 days, whichever comes first.

What You'll See During Beta:

The Beta interface will clearly show your remaining Discovery count and time left in the trial, along with upgrade prompts when your credits run out.

What Happens After Beta?

After the 45-day Beta Period, access to Traffic Monitor will change based on your current subscription:

Claimed (free) Users: Will no longer have access. You'll see a locked screen with an option to upgrade to PRO + Discoveries.
PRO Users (no add-ons): Can view data collected during the Beta, but won't track new visitors. You'll see a prompt to add Discoveries to continue.
PRO + Discoveries Users: Your full access continues with 250 Discoveries per month. If you exceed this, you'll see a call to action to add more.
PRO + Win Local Users: Similar to PRO users, you'll see your Beta data, with a prompt to add Discoveries for new tracking.
Rocket to Revenue (All Add-ons) Users: Your full access continues with 250 Discoveries per month.

Important: Your data from the Beta period is never lost. All users can view what they collected during the trial once they have the appropriate subscription. Only PRO users can add on Discoveries.

Understanding Your Data in the Insights Dashboard

Page Views, Impressions, and Actions

Page Views: Shows how often your pages are being viewed across every monitored URL, including your Experience.com profile, connected Google Business Profile, and any other URLs added in Traffic Monitors.
Impressions: Tracks how many times your profile or listings show up in search results on Google, Experience.com, or any other connected sites.
Google Actions: Shows how people are interacting with your Google Business Profile, including total profile views, device breakdowns, searches where your profile appeared, keywords, website clicks, and direction requests. You can toggle between "Website Clicks" and "Direction Requests" to see detailed breakdowns.

Top Visitor Discoveries

This section highlights your most impactful visitors based on visit count, history, and available contact details. It serves as a preview and a magnet, prompting you to explore more in Traffic Monitor (Discoveries).

Review Metrics

See a breakdown of your total reviews by source, review requests and completion statuses (sent but incomplete, completed, replied to, not yet replied to), average rating, and star-rating distribution. You'll also see trends showing if your numbers are up or down.

Location-Based Tracking

Locations track how often your monitored pages are viewed, organized by country, region, and city. You can filter by specific Monitors for more granular insights.

Search Rank Score (SRS) Tracker

The SRS Tracker is visible to all users, regardless of their plan. It shows:

Your current rank and total score.
The points needed to reach #1.
Your standing compared to others in your ZIP code, with a "Show my position" toggle to highlight your exact placement.

You'll also see your SRS progress broken down by components: Profile completion, Reviews, and Connections. PRO users will additionally see Website Analytics and Listings.

Using Traffic Monitor - The Monitors Tab

The Monitors tab is where you add URLs you want to track. This is the starting point for gaining real-time insights into how you're being found and engaged with.

Understanding What's Being Tracked

The Monitors table provides details for each setup:

Destination: A label you give to the site being monitored (e.g., "My Personal Website").
URL: The full address of the website.
Pixels: Indicates if the tracking code is copied to your site.
Visitors: Total site visits.
Identified: Number of visitors we were able to identify.

Creating a New Monitor

Name the Destination: Give your Monitor a recognizable label.
Enter the Website URL: Provide the full domain you want to monitor.
Consent Collection Setup: Specify whether your site collects user consent (e.g., via a cookie banner). This customizes your tracking Pixel for privacy compliance.
Advanced Configuration (Optional):
- Delay (in seconds): Controls how long the system waits before pulling data after a visit, useful for aligning with consent capture.
- Allowed URLs: List specific pages you want to track instead of the entire site.

Pixel Placement

Before any data appears, you must add a unique Pixel code to the <head> section of your website. Without the Pixel, no traffic data will be captured. If you're not seeing data, always confirm that the Pixel is installed properly. This may require developer assistance.

Monitor Limits & Use - You can add up to 6 Monitors. Monitors should only be added to websites where you have permission to edit the <head> tag and where lead visibility is meaningful for your business.

Viewing and Managing Identified Visitors

The next three tabs within Traffic Monitor (Discoveries) — Visitors, Cards, and Archive — allow you to view and manage detailed information about your identified visitors.

Visitors Tab

The Visitors tab provides detailed information about identified visitors who have interacted with your monitored websites. You'll see insights into visitor demographics, engagement levels, and history, helping you understand who is visiting and how they are interacting with your content. You can also view more specific details about individual visits.

Cards Tab

The Cards tab presents the same identified visitors in a convenient business-card-style layout. Each card displays information like gender, age, income, and location (address, city, state) of the visitors (when available). You can perform actions like archiving and viewing full visitor details from this tab.

Archive Tab

The Archive tab lists all your archived visitors. From here, you can either restore a visitor (moving them back to the active list) or delete a visitor (permanently removing their record).

Upgrading Your Plan with the Rocket to Revenue Builder

Our new pricing experience, the Rocket to Revenue Builder, is designed to give you clarity, control, and confidence when building your perfect plan.

How It Works

Build Your Plan: Start with the core PRO package. Then, add on what you need, such as Discoveries (to access Monitor + Visitor tabs) or Zip Codes (to win in local search). You can mix and match add-ons, and bundling automatically saves you money!
Your Rocket to Revenue Bundle Summary (Right Side): As you make selections, this panel updates instantly with everything included, the full monthly/annual price, real-time discounts for bundling, and the ability to apply promo codes.

Why This Matters for You:

The Rocket to Revenue Builder gives you clear visibility into what you're getting, the freedom to build a bundle that fits your goals, automatic savings, and full transparency on price.

Discoveries Pricing

Claimed Users Upgrading to PRO: You can purchase PRO + Discoveries for $99/month, or PRO + Win Local Search + Discoveries. for $129/month (or bundle annually for $1,290 total).
Current PRO Users: Once your initial 250 free Discoveries run out, you can keep accessing by purchasing the Discoveries Add-On as a self-serve recharge option.

Important Note on Upgrades: When a claimed user upgrades to PRO, existing Beta credits do NOT roll over unless Discoveries is purchased as part of the upgrade.

Standalone Add-On Purchases

If a PRO user purchases Discoveries separately, the price for the first month is pro-rated, and billing syncs with your existing PRO cycle. You'll still receive 250 credits for the month, regardless of the purchase date.