A Ranking Question is a survey question that asks respondents to prioritize or order a list of five items based on their preferences, importance, or other criteria. The benefit of ranking questions lies in their ability to discern the relative importance or preference of different elements within a set.
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Analyzing the Response Data
Rating Scale response data can be found attached to the question within a campaign’s Question Summary. 1-5 rating scales display a tiny graphic with the average rating and a table breakdown of the responses.
1-10 rating scales display a bar graph with the average rating and the table breakdown of the responses. The ranking question response data is presented in a structured horizontal table format, akin to matrix questions. The left column lists the categories or items that respondents were tasked with ranking. Alongside each category, the table displays both the count and percentage of responses for various ranking positions, providing a detailed breakdown of respondent preferences.
This presentation allows for a comprehensive analysis of the distribution of rankings across different categories. Managers can quickly assess the popularity or priority of specific items based on the frequency and percentage of respondents assigning them to different ranks. The inclusion of both count and percentage data ensures a nuanced understanding of the relative importance or preference for each category.
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