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A Multiple Choice question is a simple, closed-ended question type that allows respondents to select one or more answers from a pre-defined list of options.


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What Respondents See

When the radio button option is used, respondents will be able to choose one options from a list of answer choices provided.

When the checkbox option is used, respondents will be able to select one or more options from a list of answers provided.

Creating a Multiple Choice Question

To add a Multiple Choice question to a survey:

  1. On the campaign’s primary questions page, expand the + Add New Question menu, then select Multiple Choice.

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  2. Type the question and format it as necessary using the formatting tools.

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  1. Under the variable portion of the question, insert each response option that should be available for the question.

    1. To add additional response options, click the blue + Add Option text below the responses.

    2. To include Other as a response option, and to allows respondents to type in to specify their response, tick the checkbox beside the Other (please specify) field.

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  1. At the bottom of the question editor, mark the question as required (toggle on) or optional (toggle off) for the respondents.

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Analyzing the Response Data

Multiple Choice questions are easy to analyze due to their closed-ended nature. To view response data, visit the Question Summary page within a campaign. Below is a live example of a single-answer multiple choice question.

Each question summary provides a visual breakdown and a table breaking down the response data.

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Analyzing the Response Data

In the summary of a multiple-choice question, you'll find an overview at the top indicating the total number of responses received and their trend over the selected time frame or date. Below this summary, each response option from the question is displayed alongside the number of respondents who selected that specific option. This layout offers a snapshot of both the overall response volume and the distribution of choices among participants.

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