There are over ten unique question types available for use when building the survey questions of a campaign. There are several options available for both open- and closed-ended question types, and each question is fully customizable in terms of the labels and requirements. It is important to select question types that will report the data the way it is desired.
While survey questions can be edited at any time, some editing limitations apply once the campaign has been activated to maintain the integrity and value of the data.
Question Type | Description |
|---|---|
single-answer mult. choice: Respondents have to select only one response from a given list of options. (radio button) multi-answer mult. choice: Respondents may select multiple responses from a given list of options. (checkbox) | |
Respondents are asked to select the number of stars/smileys on a scale to rank attributes or display feelings/emotions about a given interaction. | |
Likert Scale | Typically a five, seven, or nine-point agreement scale used to measure respondents' agreement with various statements. (ex: Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree) |
Dropdown | A closed-ended question that allows respondents to choose one (or multiple) answer(s) from a list of multiple choices. |
Matrix Question | A closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices. |
Slider Question | A numerical scale that a respondent can use to rate an answer option by dragging a slider. |
Open Ended | Respondents are given a text box to provide feedback or comments. Short- and Long-form options available |
Ranking Question | Respondents are asked to rank their preferences in a question in order of choice. |
Upload Question | Allows respondents to attach a file along with their survey response. |
Image Question | A multiple choice question that shows a visualization of the answer options for respondents to review and select. |
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