Matrix Question

A Matrix Question is a structured question format that presents a grid or table of related questions, often with the same set of response options for each row. This format is designed to efficiently gather responses on multiple related items in a compact manner. Respondents are typically asked to provide a rating, ranking, or other type of response for each item in the matrix.

Matrix questions are useful when seeking to measure opinions or perceptions across several dimensions or attributes while maintaining a clear and consistent structure. For example, in a customer satisfaction survey, a matrix question might present a grid where respondents rate their satisfaction with the company's customer service, product quality, delivery speed, and other factors using a common set of response options. This format streamlines the survey-taking process and simplifies the analysis of responses across multiple variables.

• What Respondents See

• Creating a Likert Scale Question

• Analyzing the Response Data

What Respondents See

Creating a Matrix Question

To add a Matrix question to a survey:

1. On the campaign’s primary questions page, expand the + Add New Question menu, then select Matrix Question.

2. Type the question and format it as necessary using the formatting tools.

3. The Rows of the Matrix Question are the separate items, experiences, or options that should be answered on a similar scale. Enter as many different items as desired for the same response types.

   1. Click + Add New Row to add more items to the question.

4. When you created the Matrix question, default response options were already present for a Likert scale style question (strongly agreed--strongly disagreed).

   1. Make any changes to the response options by replacing the text for the response options¹, removing response options², or adding new response options³.

4. At the bottom of the question editor (below the preview of the matrix question), mark the question as required (toggle on) or optional (toggle off) for the respondents.

Analyzing the Response Data

To analyze data from a matrix question, a horizontal table presents an overview of respondent rankings. The table is structured with the categories or items that respondents were asked to rank positioned on the left. Alongside each category, the table displays both the count and percentage of responses for different criteria such as agreement, satisfaction, etc.

This format allows for a quick assessment of the distribution of responses across a scale for various items or experiences. The counts provide a numerical representation of how many respondents ranked each category under different criteria, while the percentages offer insights into the relative proportion of responses, aiding in understanding the overall sentiment or satisfaction level.