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Driver | |
|---|---|
Approver | |
Contributors | |
Informed | |
Campaign name | |
Campaign timeline | |
Creative request due | e.g.,Nov 6, 2024 |
Status | in review |
Table of Contents
Emoji :rocket: Project overview
Goal | |
|---|---|
Opportunities | |
Challenges | |
Competitive environment | |
Selling points | |
Value propositions |
Emoji :trophy: Objectives
Objective | Priority |
|---|---|
High / Medium / Low | |
Emoji :sparkles: Brand strategy
Emoji :art: Creative requirements
Concept statement
Target audience
Target audience | Priority |
High / Medium / Low | |
Pre-creative & post-creative behavior
Pre-creative | Post-creative |
|---|---|
Key message
Reason to believe
Tone of voice & personality
Emotions | Personality |
|---|---|
Emoji :truck: Deliverables
Deliverable | Channel | Specifications | Owner |
|---|---|---|---|
Emoji :moneybag: Budget
Emoji :timer: Timeline & review process
Deliverables due date | |
|---|---|
Approval process | |
Creative reviewers |
Emoji :face_with_monocle: Competitive analysis
Competitor | Creative examples |
|---|---|