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Question Type

Description

Multiple Choice

single-answer mult. choice: Respondents have to select only one response from a given list of options. (radio button)

multi-answer mult. choice: Respondents may select multiple responses from a given list of options. (checkbox)

Rating Scale

Respondents are asked to select the number of stars/smileys on a scale to rank attributes or display feelings/emotions about a given interaction.

Likert Scale

Typically a five, seven, or nine-point agreement scale used to measure respondents' agreement with various statements.

(ex: Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree)

Dropdown

A closed-ended question that allows respondents to choose one (or multiple) answer(s) from a list of multiple choices.

Matrix Question

A closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices.

Slider Question

A numerical scale that a respondent can use to rate an answer option by dragging a slider.

Open Ended

Respondents are given a text box to provide feedback or comments.

Short- and Long-form options available

Ranking Question

Respondents are asked to rank their preferences in a question in order of choice.

Upload Question

Allows respondents to attach a file along with their survey response.

Image Question

A multiple choice question that shows a visualization of the answer options for respondents to review and select. 

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