Review Types

In the XMP, reviews come in various types, each offering unique insights into customer experiences. Each review is labeled according to its type, providing transparency and clarity. Reports further enhance the identification process, allowing users to discern the type of review.

Experience.com Reviews

Verified Reviews

These reviews originate from transactions ingested via automated sources like SFTP, Encompass, and others. They are labeled as "verified" due to their automated and authenticated nature.

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Unverified Reviews

Initiated manually through actions like requesting a review, using the "Write a Review" button, or other manual survey requests. These reviews are labeled as "unverified."

As unverified reviews cannot be authenticated through an automated connection with a TMS or POC, they do not contribute to a campaign leaderboard or affect a user's overall score within a campaign. However, it's important to note that unverified reviews still play a role in influencing the user's search rank score.

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Third-Party Reviews

Reviews that are imported from external platforms such as Facebook, Google, and Zillow are third-party reviews. These reviews maintain their identification as originating from third-party sources.

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