Website Analytics
- Gabrielle Pollack
- Aathirai Somasundaram
- Ashwani Birbal
This feature is available only to Individual Pro Subscribers and Enterprise professionals.
The Web Analytics feature offers in-depth insights into a professional's primary website, providing valuable data on key parameters crucial for optimizing SEO performance.
For Pro and Enterprise professionals, leveraging the built-in analytics within their Experience.com account can enhance customer engagement on their websites. With a maximum allocation of 250 points, the personal Web Analytics score contributes not only to the Search Rank Score (SRS) but also to overall SEO and online visibility.
Overall Completion
This percentage denotes the completion of essential primary parameters identified on the website.
What does it mean when Verification Failed appears next to my website URL?
Experience.com verifies the provided webpage to confirm it belongs to the professional by searching for a matching phone number and/or email address on the website that corresponds to the personal data on the professional's profile. If the system cannot find a matching phone number or email address on the website, it may display a Verification Failed error next to your website URL.
Primary Parameters
This preview displays completion percentages for each of the primary scoring categories associated with maximized SEO.
Refresh All Metrics
This button enables professionals to trigger a manual refresh request to update their Web Analytics score, ensuring accuracy and relevance. Manual refreshes can only be completed once within 24 hours.
Please note: Web Analytics automatically refreshes regularly to ensure accuracy and adjust professional scores accordingly, further enhancing SEO performance.
Recommended Actions
This area lists action items ordered by their impact on the overall score, guiding users on priority tasks.
Primary Parameter Insights
The primary parameters represent the key categories for which your website is evaluated in the Website Analytics feature. These parameters play a crucial role in determining your website's overall performance, visibility, and effectiveness in search engine optimization (SEO).
NAP Data
Consistency and accuracy in Name, Address, and Phone Number (NAP) data across various online platforms ensure better match accuracy and improve search engine confidence.
Name:
If your name is missing from your website make sure you update to include your full name as it appears on your business listings and professional profiles.
Work Address:
If your workplace address is not listed on your website, please include it and make sure it remains consistent across all sections of your website as well as in online directories.
Phone number:
If your Website is missing from your website make sure to add it to allow potential customers to contact you easily.
Load Time
Load time is calculated based on the Largest Contentful Paint (LCP), which measures how long it takes for the biggest piece of content on your page (like an image or text block) to load and become visible to your visitors.
Good: 2.5 seconds or less.
Needs Improvement: Between 2.6 and 4.0 seconds.
Poor: More than 4.0 seconds
Why is Load Time Important?
People expect websites to load quickly. Studies show that a one-second delay in page load time can result in a 7% conversion rate loss
Search engines consider page load time as a ranking factor. Faster loading websites tend to rank higher in Search Engine Results Pages (SERPs).
A “Download Load Time Report” button provides a detailed, real-time diagnostic report. When you click the bulb icon, it offers helpful content, optimizing load times.
How to Improve Website Load Times?
There are several ways to improve your website's load times:
Optimize Images:Resize images to appropriate dimensions and use the correct file format (e.g., JPEG for photos, PNG for graphics). Many online tools and plugins can help you compress images without sacrificing quality.
Reduce HTTP Requests:Combine multiple CSS and JavaScript files into single files. This reduces the number of requests the browser needs to make.
Enable Caching:Enable caching on your web server to store frequently accessed files locally on visitors' browsers.
Choose a Reliable Web Hosting Provider:Invest in a web hosting provider with a good reputation for speed and reliability.
Consider a Content Delivery Network (CDN):A CDN stores copies of your website's content on servers around the world. This can significantly improve load times for visitors located far from your main server.
Minify Code:Minifying code involves removing unnecessary characters (like whitespace and comments) from your website's HTML, CSS, and JavaScript files. This can reduce the file size and improve loading times.
Discuss with your website administrator, and take steps to improve your website's load times and create a better experience for your visitors.
Profile Data
Complete and comprehensive profile data, including business hours, licenses, service areas, and contact information, enhances your website's geographical relevance and visibility in local search results.
Business Hours
Add your business hours to inform potential customers about your availability and also enhance local search visibility.
Licenses
Include your license information to build credibility.
Service Areas
Add Product and Service to help search engines understand your business and attract relevant customers.
Product & Services
Include your license information to build credibility.
Email Address
Display email address to allow potential customers to contact you directly.
About me
The About Me section offers an organic opportunity to improve your website ranking in search results.
A well-written "About Me" section with relevant keywords, your experience, qualifications, and passion for your work can help establish trust and credibility with potential clients or customers. Also, Search engines like Google consider Expertise, Authoritativeness, and Trustworthiness (EAT) when ranking websites, and a strong "About Me" section can contribute to these factors.
Profile Photo
Add a profile photo with proper alt text for improved image indexing and accessibility.
Alt text describes an image on a web page. It helps search engines index and rank an image properly in image search.
Alt text is typically added via the alt attribute in an image’s HTML code
Code: <img src=“image-file-example.jpg” alt=“Alt text goes here”>
Tip: Adding relevant keywords such as your “name-title-location“ in alt text can help your images rank high in Google image results.
Disclaimer
Essential for legal purposes and protects you from liability.
Title
Title clearly communicates your professional background and expertise to visitors
Awards
Add your awards to improve credibility and trustworthiness in search results. Showcases your skills, accomplishments, and potential value to visitors.
Hobbies
Hobbies can show a well-rounded personality and potentially connect with visitors who share your interests.
Works At
Shows your current professional background and builds trust by demonstrating you're actively employed in your field.
Logo Photo
Can help visitors instantly recognize logo if they're familiar with the company.
Memberships
Membership in industry associations showcases your involvement in the broader professional community.
Achievements
Add your achievements to improve credibility and trustworthiness in search results. Showcases your skills, accomplishments, and potential value to visitors.
Year Started
Add your year started to show your experience and establishment in your field
HTML Data
Structured HTML data provides search engines with relevant information for better indexing, categorization, and relevance in search results. This includes meta descriptions, title tags, language meta tags, and other HTML elements.
Meta description tag
Meta description tag appears below the title on the search engine results page.The code looks like <meta name="description" content="This is your meta description">
Here are some tips to help you craft effective meta descriptions:
Keep the description under 120 characters
Avoid keyword stuffing. Include only your target keywords
Match search intent or user intent (what the user is trying to achieve with their search)
Avoid duplicate meta descriptions on your website
Robots meta tag
Robots meta tag controls the crawling and indexing behavior of search engines.
Robots tag tells search engines whether you want it to analyze and display your page in search results.
To view this tag, go to your website, right-click, and select view page source. Now find robots
,The tag looks like this: <meta name="robots" content= "index, follow"> (This is the default setting and tells search engines to index the page and follow all links on the page.)
Language meta tag
The language meta tag is used to specify the primary language of your website. Example: <html lang="en">
Charset Tag
Charset tag is used to specify the character encoding for your website.
You can add Charset meta tag in the head section of your HTML document example: <meta charset="UTF-8">
In this example, UTF-8 is the character encoding being used. UTF-8 is a widely-used encoding that supports most of the characters in the Unicode standard and is a good choice for most web pages.
Title tag
A title meta tag tells search engines what the title of your website is.
Title is typically displayed above description on search results pages as the clickable headline of a result.
This is how title tag looks like in HTML: <title>http://Experience.com : Find and Refer the Best Professionals</title>
Facebook link
Add and display your facebook link to help visitors navigate to your Facebook page.
Google business profile
Add your GBP profile to Increase your chances of showing up in Google Maps and local search results
Twitter meta tag
Twitter meta tags let you control how your content appears when shared on Twitter, making it more visually appealing and informative to grab attention and drive clicks to your website. Learn more about Profile Data
Reviews on Page
Displaying customer reviews on your website adds social proof, credibility, and authority to your brand. Positive reviews also contribute to higher SEO rankings, as search engines consider user-generated content as a ranking factor.
You can display reviews on your website in two ways, each affecting your Search Rank Score differently:
Through Indexing – 50 Search Rank Score Points (Recommended)
Indexing reviews directly on your site allows search engines to fully access and index important review details, maximizing your Search Rank Score and enhancing your SEO. Ensure your on-page reviews include:
Review Text: Keeps visitors engaged longer, which is a positive SEO signal.
Rating: Shows transparency and commitment to customer satisfaction.
Review Date: Helps visitors assess the relevance of a review; recent reviews carry more weight.
Location: Provides context for the reviewer's experience, especially valuable for local clients.
Make sure your reviews are visible within your website's HTML code, not just displayed through images or scripts. This allows search engines to crawl and index the review content. You can check this by temporarily disabling JavaScript in your browser to see if the review content remains visible.
Through Review Widget – 20 Search Rank Score Points
Using the review widget is a quick way to display reviews on your site. However, it may not fully expose all review details (text, rating, date, location) to search engines, limiting its impact on your SEO and reducing your Search Rank Score.
Site Security
Ensuring your website's security with HTTPS encryption and other security measures is essential for providing a safe and secure browsing experience for users. Search engines prioritize secure websites, leading to better search engine rankings and user trust.
The Web Analytics feature provides comprehensive insights into your website's performance, allowing you to optimize key parameters crucial for enhancing your online presence and SEO rankings. By analyzing NAP data consistency, load times, profile completeness, HTML structure, review integration, and site security, you can address areas of improvement and elevate your website's visibility and effectiveness.
With regular updates, actionable recommendations, and a clear understanding of your website's performance metrics, you can confidently navigate the digital landscape and drive meaningful engagement with your target audience.