Connecting & Verifying Google Business Profile

With Listings, Experience.com is the one-stop shop for updating business information and projecting it to numerous target sites, most importantly, Google Business Profile. Listings Management allows professionals without a Google Business Profile to create and verify their business profile. Those with an existing business profile can connect to Listings and, if needed, verify their business profile within the Experience.com platform.

Once a Google Business Profile is created, connected, and verified, updating business information is as simple as clicking the publish button in Listings. This action effortlessly sends your most up-to-date profile information to Google and other target sites.



Create only one Business Profile for the metropolitan area you serve. Your Google account/business profile may be suspended if Google finds multiple profiles for the same business in the same metropolitan area.

Connecting or Creating a Google Business Profile in Listings

To continue with the next several steps, you should have confirmed:

A. You have a Google Business Profile for your business, and you manage it in your Google account,

OR

B. You have done a thorough search and confirmed that your business has no existing Google Business Profiles, even ones you do not have ownership access to.

If you have found a Google Business Profile for your business but do not have ownership or management access, you must obtain that access from the current owner. Follow Google’s guidance on how to request ownership of a Business Profile.

Once you have confirmed that you fit into one of the above-described categories, continue with the following steps to connect or create your Business Profile.

  1. In your Experience.com account, navigate to Listings using the menu on the left side of the page.

  1. Once in the Listings product, use the tabs at the top of the page to navigate to the Publish tab.

  1. In the list of target sites, locate Google Business Profile at the top and click the blue Connect button.

  1. When redirected to Google, log in or select the Google account to connect to Experience.com.

If you manage multiple Business Profiles, you will have an opportunity to determine which one is connected to your account later in the process.

  1. You’ll be asked permission to log in to Experience.com using Google. Click Continue.

  1. You’ll be asked permission to allow Experience.com access to your Google account to create, edit, and delete business listings. This is required to manage your Business Profile in one central location. Click Continue.

  1. When redirected back to Experience.com, you will see a panel on the right side of your page with a summary of your location information. From the available options (you may have several or only one), select which account to connect in Listings. Click Confirm.

Verifying a Google Business Profile in Listings

Google verifies businesses to confirm their legitimacy and authenticity, ensuring that only authorized people can manage their Business Profile. Verified businesses are more likely to be considered reputable by potential customers, which can boost their local search engine results and credibility. To effectively publish updates to your Google Business Profile from Listings, Google must verify it first.

After connecting or creating your Google Business Profile in Listings, you may be able to verify it via the Listings interface without leaving the Experience.com platform. Available verification options may include phone, SMS, or postcard verification.

  • Choose a Verification Method:

    • Available options for verification may include phone verification, SMS verification, or postcard verification.

    • Pick a type of verification. Google automatically determines the verification methods, and they can’t be changed.

    • Click the blue Verify button.

  • Follow On-Screen Instructions:

    • Receive the verification PIN by phone call, SMS, or email.

    • Enter the PIN within the action screen on Listings.

    • Click the blue Get Code button.

  • Wait for Verification Review:

    • Your verification will be passed along to Google for official review.

    • The review process may take anywhere from 24 hours to seven days.