Rating Scale Question

In a Rating Scale question, respondents are asked to select a number or symbol on a scale to rank attributes or display feelings/emotions about a given interaction. The Rating Scale question includes an option to choose a 1-5 or a 1-10 scale.

What Respondents See

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The 1-5 rating scale allows the respondent to select the number of stars or smileys to express their response.

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The 1-10 rating scale utilizes emoji expressions and colors to indicate the direction of the scale.

Creating a Rating Scale Question

To add a Rating Scale question to a survey:

1. On the campaign’s primary questions page, expand the + Add New Question menu, then select Rating Scale.

2. Type the question and format it as necessary using the formatting tools.

3. In the variable portion of the question, select the type of rating scale the question should be presented as:

4. Assign response choices to the left and right labels according to the question. These will appear below the rating scale, as pictured above.

Analyzing the Response Data

In the question summary for a rating scale question, you'll find a concise overview at the top. It includes the total number of responses received and the average rating given by participants. Below this summary, each response option on the rating scale is presented along with the total number of respondents who chose that specific option. This layout provides a quick glimpse of the overall sentiment and distribution of ratings among respondents.