Image Question

An Image Question in a survey is a type of question that incorporates visuals, typically presenting respondents with an image and asking them to provide feedback or responses based on what they see. This question format is useful when visual elements are essential to the survey topic, and it allows for a more engaging and interactive survey experience.

For example, in a product feedback survey, an image question might display different product designs and ask respondents to rank or choose their preferred option. The use of images can enhance respondent comprehension and provide a more concrete and specific basis for their responses compared to traditional text-based questions.

What Respondents See

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Creating a Ranking Question

To add an Upload Question to a survey:

1. On the campaign’s primary questions page, expand the + Add New Question menu, then select Upload Question.

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2. Type the question and format it as necessary using the formatting tools.

3. In the variable part of the question, select the type of response the respondent should give:

   1. Radio Button: select only one response

   2. Checkbox: select multiple responses

6. Click the upload box to upload an image, then type a label for the image.

Analyzing the Response Data

The image question responses are presented in a format similar to a traditional multiple-choice question, but with a visual twist. In addition to text options, respondents are provided with images to choose from. The data display includes a summary of response frequencies for each image option, enabling a quick and visually accessible analysis of participant choices. This format is particularly effective in scenarios where visual stimuli are crucial for capturing respondent feedback, such as in product evaluations, design preferences, or visual preferences in general. from.