Likert Scale Question

In a Likert Scale question, a rating scale is used to measure opinions, attitudes, or behaviors. It consists of a statement or question followed by a series of answer statements. In a typical Likert scale question, there are three, five, or seven options to select from.

For more advanced survey configurations, the weight of each response option can be customized within the Ranking Score section of the campaign setup.

What Respondents See

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Creating a Likert Scale Question

To add a Likert Scale question to a survey:

1. On the campaign’s primary questions page, expand the + Add New Question menu, then select Likert Scale Question.

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2. Type the question and format it as necessary using the formatting tools.

3. When you created the Likert Scale question, default response options were already present. Make any changes to the response options by replacing the text for the response options¹, removing response options², or adding new response options³.

4. At the bottom of the question editor, mark the question as required (toggle on) or optional (toggle off) for the respondents.

Analyzing the Response Data

Likert Scale response data can be found attached to the question within a campaign’s Question Summary. Likert scale questions display a horizontal bar graph displaying each response option on the y-axis, and the percentage of responses given on the x-axis.

Beneath the bar graph is also a table that displays each response option, the percentage of selections, and the total number of selections for each response.